Voltaren
Voltaren’s tagline “The Joy of Movement” is a driving force for their creative with a powerful and profound purpose that is movement allows people to connect, in return that brings all of us true joy.
Focus Areas
Design, Illustration, Digital & Web, Production Design, Brand Development, Art Direction, Creative Management
The challenge was bringing the essence of their tagline to their site-generated articles in a way that is informative, engaging, and joyful to their target audience.
A Flexible Commute was created with the readers in mind and the insight that finding the time to exercise and stretch can be challenging when working a 9-5, and continuously on the go.
Using a minimalist style of illustration and easy to read steps we showcased 5 simple stretches and exercises that anyone can do while on their commute.
It was important to be conscious of a mobile first approach during our design and creative process.
Readers are able to access this content on the Voltaren website, as well as targeted social ads to prompt interest.
